Demo Request Landing Page Design

The Problem: Low self serve sign up rate on paid channels.

We noticed that our paid channels were underperforming for self serve sign up. I was tasked with building a demo request landing page to urge our leads at the top of the funnel to explore our product and sign up.

The Customer

While designing this landing page, I thought about who my customer was. Because our product caters to both contractors and homeowners, it was important to define that I was designing for the former when it came to this particular set of self serve.

The Design

Having a clear CTA as well as a bold action oriented header allows the process of getting leads through our funnel to be more efficient and quick.

Leads, especially self serve, have little idea about what Hearth, our product, is all about. Clearly stating the reasons other contractors love Hearth gives us the ability to engage them with the product and entice them to claim their session.

Finally, adding testimonials and accredited features establishes Hearth as a trustworthy product to our self serve leads.

The Outcome

Unfortunately, because the self serve leads that accessed this page were lower intent, the sign up rate hardly changed. These leads may have stumbled upon our site, may not be urgently looking for financing, or may just be curious about our product.

We learned however, that demo request pages are better catered to our partnership channels because the leads there are higher intent leads and more likely to be interested in using the product.